Work & case studies

Things I've built, and the dent they made.

Four industries, one operating style: get to the root, own it end-to-end, and ship something that moves a real number. Here's the proof.

inmobi.com · publisher SSP
SSP portal / agent dashboardsDrop a screenshot here
InMobiAdtech · 2023–Present

An agentic-AI-first publisher platform

Challenge

Publishers need to onboard inventory, monetise, and manage complex ad-quality workflows — through an interface that was hard to navigate and heavy on manual effort.

What I built

I own the SSP customer interface and drive its shift to agentic AI: an in-house AI supply-categorisation tool, agents for onboarding, fraud detection and workflow nudges, and AI-powered insights with a clustering model for peer benchmarking — built hands-on with prompting, evals, guardrails and constant testing.

>95%
Categorisation accuracy
90%
ads.txt adoption
3+
AI features in production
Agentic AIEvals & GuardrailsPython & SQLPlatform PMads.txt / sellers.json
qalara.com
Checkout & product discoveryDrop a screenshot here
QalaraReliance Retail · 2022–2023

Checkout & discovery, re-engineered

Challenge

On a cross-border marketplace for artisanal goods, too many shoppers dropped off between discovery and a completed cart.

What I built

I owned the sign-up→cart→conversion journey end-to-end: improved search relevance with the third-party provider, shipped a cart recommendation engine, program-managed the Android/iOS app launch with analytics, and rolled out MoEngage for a full comms-and-retention flow.

3×
Search click-through rate
End-to-end
Checkout ownership
MoEngage
Retention stack shipped
ConversionSearch RelevanceRecommendationsApp LaunchCRM / Retention
Visit Qalara
trade-emerge.icicibank.com
Trade Emerge platformDrop a screenshot here
ICICI BankFintech · 2021–2022

A 0→1 platform for exporters & importers

Challenge

Trade customers juggled banking and a dozen non-banking needs across disconnected providers, with no single trusted home.

What I built

As a core member of Trade Emerge, I ran the full product process — market research, user interviews, concept validation, UI/UX and analytics — extending beyond banking via third-party partnerships, and drove a big-bang GTM: a press launch covered by leading national newspapers.

0→1
Built and launched
National
Press coverage
3rd-party
Partnerships integrated
0→1 ProductMarket ResearchGTM & PressUser Interviews
Visit Trade Emerge
Furnace floor · reliabilityOptional photo
VedantaMetals & Mining · 2017–2019

Where ownership meant getting my hands dirty

Challenge

Recurring breakdowns in furnace equipment were driving downtime and cost, with no data-led view of the real root causes.

What I did

As Area Owner of six Furnace Tending Assemblies leading up to 30 technicians, I brought analytics into root-cause analysis and sat on the floor to trace problems to source — including pressure losses in screw pumps that were quietly bleeding cost.

₹51L
Indirect savings identified
30
Technicians led
5
"Shabhash" recognitions
Root-Cause AnalysisTeam LeadershipReliabilitySix Sigma
Currently building

Ideas becoming products

Beyond work, I'm building my own AI apps and agents. These slots are placeholders — send me the details and I'll bring them to life here.

Project screenshotSwap in
Private beta live

RoadRunner

A road-trip companion for self-drive Indian travellers — plans route-aware, timed food/coffee/fuel/rest stops along a journey. Co-founder & PM lead.
Project screenshotSwap in
In the works

[ Your AI app / agent #2 ]

A second build in progress — the problem it tackles and the tech behind it.

Placeholder — share the name, description, link and a screenshot to fill this in.

Project screenshotSwap in
On the roadmap

[ Your next idea ]

Something you're planning to launch soon — a website, tool, or experiment worth showing.

Placeholder — share the name, description, link and a screenshot to fill this in.

The path

Career at a glance

Product ManagerInMobi2023–Now
Owning the SSP publisher platform; driving agentic AI.
Product Manager — UI/UXQalara2022–2023
Owned checkout, search and retention on Reliance Retail's marketplace.
Product Manager — TradeICICI Bank2021–2022
Core builder of Trade Emerge; PPO from the brand internship.
MBA, Marketing & OpsIIM Raipur2019–2021
Placement Committee, summits, mentoring.
Assistant ManagerVedanta2017–2019
Furnace reliability; ₹51L savings via root-cause analysis.
B.Tech, MechanicalNIT Jalandhar2013–2017
SAE BAJA team — brakes & communications lead.
Recognition

A habit of winning

13 awards in the 2017 BAJA SAE season — including 2nd runner-up at BAJA SAE India and the Enduro Student India Championship.

BAJA SAE Illinois 2017 — the first team from the IITs and NITs ever to participate.

240g lightweight brake disc — considered for a BAJA SAE innovation award and echoed in later designs.

KPMG Six Sigma Green Belt and a test-track photo chosen for the Mahindra-sponsored BAJA SAE India cover.

Want the story behind any of these?

I'm happy to walk you through the decisions, the data, and the trade-offs. Let's talk.

Get in touch See my skills